Digital Marketing Specialist

Pallas Foods, wholly owned by Sysco, the world largest foodservice business now requires the expertise of a Digital Marketing specialist to support the growth trajectory of the organisation, grow/retain sales online and keep its customers at the heart of everything it does. In 2021, Pallas Foods will take the final step and rebrand its foodservice businesses, north and south, under the Sysco brand.

Summary Responsibilities:

• Design and implement online marketing plans across all company owned digital platforms (images, functionality and content)
• Manage and optimise paid online marketing and social media in order to drive sales growth including web, SEO/SEM, email, social media and display advertising.
• Manage and monitor the organic digital and content strategy in order to build brand equity and grow share of wallet online.
• Analyse site traffic including click navigation, shopping patterns and purchase conversion and develop plan to consistently personalise the online experience for our customers.
• Assess the online user experience and develop programmes to increase NPS.
• Identify the latest trends and technology within the industry and make appropriate development recommendations.
• Measure and report on the performance of all online marketing campaigns

Education and Experience Requirements:

•  Bachelor’s Degree in Marketing or related field required.
• 5+ years’ experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media and/or display advertising campaigns.
• Solid understanding of ecommerce.
• Magento experience.
• Excellent grasp of social media and website metrics and best practices.
• Experience with website analytics tools.
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.