This year the innocent Big Knit was bigger than ever, receiving over 100,000 hats from knitters all over the country. Each smoothie sold with a hat accounts for a 30c donation to Age Action. This helps fund the Care and Repair programme keeping older people warm and well during winter.
We have already seen an increase in demand from knitters asking when they can expect to see the smoothies on shelves with their hats on top. This October hats will be all over Ireland to delight of many towns. All this is being supported by a substantial advertising and social media campaign.
If you have bought in our smoothies with little hats or even knitted a few yourself, we would like to say a massive thank you.
Orders placed from the 30th of September will receive the promotional discount and hats.